IBM Security paid media redesign
I was selected to work with two other designers on updating IBM paid media across all 4 business units over the span of one month. Over the course of the month I was focused on updating IBM security paid media for both the zero trust and QRadar campaigns, as well as the graphics on the supporting landing page and emails.
Their paid media was updated to better align with current brand standards and have a more cohesive look and feel between business units.
Zero trust landing page illustrations
The original zero trust campaign was centered around the concept “be fearless", with stock imagery depicting race cars and driving. To add a more graphic element and better align all four business units visually, we replaced this with isometric illustrations.
The main hero graphic depicts zero trust, using different transparent screens, line styles, and glowing orbs to reflect multiple security checkpoints and siloed information each requiring a different level of protection. The remaining illustrations depict different features or benefits of adopting a zero trust strategy.
Zero trust email illustrations
Zero trust paid media
